WEDNESDAY, OCTOBER 14
7:30 am Breakfast
9:00- 10:30 am Workshop 7: Brian Bauer, President of Bauer Entertainment Marketing- Nashville
The Event Marketer’s 911: The AI Emergency
We continue a marketing focus on AI and how it is being used in the theatre market. While we focused on using Chat GPT and AI tools to write copy last year, this workshop takes it to the next level.
10:30- 10:45 am Break
10:45- 11:45 am Open Forum
11:45- 12:45 pm Final Business Meeting
1:00 pm Conference Closes for 2026
BRIAN BAUER, president of Bauer Entertainment Marketing, a Nashville-based entertainment marketing firm (www.BauerEM.com).
BEM has produced as much as $6.2 million in sales and 59X ROI per campaign for clients including Tortuga Music Festival, X Games, Luke Bryan, Pretty Lights, NASCAR, Kid Rock, Austin360 Amphitheater, Kanye West, Country Jam, Arcade Fire, Ryman Auditorium, Music City Bowl, and Emporium Presents. In 2026, BEM was named to the Inc. 5000 list of America's fastest-growing private companies.
Prior to founding BEM, Brian co-managed Rockhouse Partners, an entertainment marketing firm owned by global-ticketing company Etix. As Agency Director, he and his team supported entertainment properties in generating sales, activating fans, and maximizing sponsorship value. He also enhanced concert experiences for Etix ticket buyers by establishing a first of its kind promotional partnership with rideshare giant Uber.
Brian has been invited to speak at major music and sports conferences around the world including Billboard’s Live Music Summit & Awards, SXSW, Music Biz, NAMM, Event & Venue Marketing Conference (EVMC), Sports & Entertainment Analytics Conference (SEAC), Sports & Entertainment Venues Today (SEVT), the National Sports Forum, Football Bowl Association, FestForums, and StartupCon in Korea. Recently, Brian was featured on EVMC’s Adventures in Venueland podcast. You can listen to the full podcast on Spotify and Apple Podcasts. Brian has been recognized as a “Most Admired CEO” by the Nashville Business Journal and an “Emerging Entrepreneur of the Year” by the Nashville Entrepreneur Center. He’s also been nominated to the Business Journal’s “Top 40 Under 40,” Nashville’s Next A-List, and the Nashville Chamber of Commerce's “Emerging Leader Award.” He is a member of the Nashville Sports Council and mentors at Helping Our Music Evolve (HOME).